From Random Acts of Marketing to Repeatable Growth Programmes
“As the first marketer at a growing company I am the most curious about the data! This is where the biggest wins and fit-falls are found. Another cornerstone is, of course, execution which has become hectic and complex over these past few years. My trump card for that is the agile methodology - breaking big goals into smaller chunks and experimenting the hell out of them to see that we got the customer signals right before going all in on the big bets!”
The Stack*
As a full stack marketer (we used to be called generalists) my main strength is systems approach to the marketing function in a wide range of markets and industries. Simply put - I know a minimum about almost all marketing sub-domains. I specialise in talking to B2B and B2B2C audiences, in EMEA market requirements and have previous experience in technology, service and HR industries. But I am open to discovering new markets, new industries and new audiences.
*A full stack marketer has customer-facing marketing actions’ skills, like web design, brand, PR (similar to front-end in development) as well as full-funnel orchestration and operations, including people, process and technical capabilities (kind of like the back-end in development). A marketing Swiss army knife?
These are the cornerstones of my forged marketing approach.
Analytics
Data-supported marketing decision-making, reports and action for business impact.
Agile MarOps
Ai-powered execution, briefs, automated workflows from people to tools via connectors.
Content
From strategy to video scripts and editorial guidelines and well as collaboration management.
🚀 NEW! Now - AI-powered! I am learning to do all of this the new way.
DISCOVER ALL MY AREAS OF EXPERTISE ↗
Tools I love
/w=32,quality=90,fit=scale-down){kind=icon}
Humbly sharing the praise
Linda was a crucial member of our senior management team and played a significant role in our company's growth and strategic direction.
Maximilian Voss
CareerFairy Co-Founder
Linda's outstanding strengths in empathy and exceptional communication skills have consistently stood out, complementing her profound expertise in the field of Marketing.
Lisa Brandenberger
CareerFairy Marketing Team
I am envious of any team that gets to work with you!
Bruno Flütsch
CareerFairy Marketing Team
Contact
📍 Montreux (Vaud), Switzerland
📞 +41 78 871 19 53
✉️ contact@lindafairgrieve.com
EXPERTISE
CONTACTBLOG
ABOUTV2 of lindafairgrieve website