Promoted to establish the marketing function for B2B and B2C audiences across 4 EMEA markets in 3 languages. Managed a multi-disciplinary team of 9 to implement the marketing strategy, building out every aspect of marketing and introducing new channels based on research and testing.
It was about aligning business goals with market demands, leading cross-functional teams, and driving long-term growth through innovative marketing strategies.
Established the end-to-end marketing engine, blending strategic vision with execution for a platform operating across 4 EMEA markets. Oversaw content creation, website performance, paid acquisition, and built scalable programs for pipeline and revenue growth. More detail on deman
Key Achievements:
✔ Designed and implemented an integrated marketing plan resulting in 200% YoY growth and pipeline acceleration.
✔ Built a high-performing, multidisciplinary team from 3 to 9, managing a CHF 500,000+ marketing budget.
✔ Created and optimised 7+ marketing processes, introducing marketing automation, HubSpot CRM, growth analytics, and conversion tracking using UTM systems and 10 live integrated pipeline dashboards (acquisition data and CDP data).
✔ Reduced B2C CAC by 30% through targeted campaigns and funnel optimisation.
✔ Tested and implemented new content formats, LinkedIn programs, and SEM initiatives to drive brand awareness, lead generation, and user growth.
