Head of Marketing
Established the end-to-end marketing engine, blending strategic vision with execution for a platform operating across 4 EMEA markets. Oversaw content creation, website performance, paid acquisition, and built scalable programs for pipeline and revenue growth.
Key Achievements:
✔ Designed and implemented an integrated marketing plan resulting in 200% YoY growth and pipeline acceleration. ✔ Built a high-performing, multidisciplinary team from 3 to 9, managing a CHF 500,000+ marketing budget. ✔ Created and optimized 7+ marketing processes, introducing marketing automation, HubSpot CRM, growth analytics, and conversion tracking using UTM systems and 10 live integrated pipeline dashboards (acquisition data and CDP data). ✔ Reduced B2C CAC by 30% through targeted campaigns and funnel optimisation. ✔ Tested and implemented new content formats, LinkedIn programs, and SEM initiatives to drive brand awareness, lead generation, and user growth.